Note to Self:
Don't buy into the hype. Don't sell out to their nomenclature. Store-bought sourdough bread, no matter how tasty, is not artisan if it's not made by an artist. You know too many people who kneed their own bread and you recognize that it truly is the work of an artisan. So, let's keep it that way. Call the sourdough bread what it is: a hell of a loaf made by wonderful machines in all of their shining glory.